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Personalised Content
07
Jun

Personalized content: When digital becomes personal, magic happens

Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be…

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Google I/O 2016
23
May

Google I/O 2016: Abodes that are Humble no More

So everyone is scrambling to catch the Google Home wave in the recently concluded Google I/O 2016. And to say that the future is here is…

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17
May

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to…

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04
May

Better Shared Experiences with Facebook Live!

We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple…

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SpaceX and Marketing
12
Apr

SpaceX, The Curious Culture & The Marketers

So SpaceX landed last Friday - on a floating droneship. Ladies and gentlemen these are stuff that we can only read in sci-fi stories before. When…

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Tesla redefining marketing
05
Apr

How Tesla Motors is Redefining Marketing

“Advertising earned works better than advertising bought.” Tesla does not just create cars; they are creating solutions to global warming; the Elon Musk narrative is something…

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30
Mar

Why It’s Important to Understand Customer Behaviour Before Writing Content

It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget…

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Video Content series where to start
08
Mar

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy…

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Marketing video budget
04
Mar

Can a Marketing Video Be Done on a Tight Budget?

It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I…

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