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19
Feb

How Content Strategy Fits in Buyer Journey Mapping

As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content,…

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15
Feb

If Deadpool is a Content Marketer will he still be wearing a red suit?

Yey! The awesomest Marvel movie (according to a kid I met at McDonald’s) hit theaters in Singapore last week. And once again, red is dominating the…

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08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

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06
Feb

How Ad Blocking is Making the World a Better Place

In the old age (yes, old age) advertising used to take control of the minds of everyone in the marketing and sales team of every brand…

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01
Feb

The Shift From Traditional to Digital Marketing

There is a great reason to be concerned about the title of this blog post, one of them is that the confusion resulting from the value…

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Brand Story
30
Jan

Create Your Brand Story in 60 Seconds

How is this even possible? It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep…

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26
Jan

Content Strategy as a Thought Process

Human beings are communicators by nature, some are good but for some others, it would require a little bit of patience and willingness to listen. And…

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Content strategy
22
Jan

4 Layers of an Engaging Content [Case Study]

I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s…

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19
Jan

The Story Behind Brand Storytelling, How Is It Done?

If there is anyone that has been an advocate of using stories to influence your target audience to act and do something for your brand -…

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