Artificial intelligence for small business owners, when was the last time that anybody bothered to have these both in the same conversation? AI and machine learning are often in the tech giants’ league. We all know that Google and Amazon are leading this space recently. Would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.

As a small business owner, you have the opportunity to transform your operations to a successful and efficient one by applying AI technology to sales, marketing, HR and product teams. #contentstrategy #contentmarketing #AI Click To Tweet

The next generation of CRMs

Any small business thrives on an adequate and functioning CRM. Who would not want to have an organized way of compiling customer data? Thanks to SalesForce, what used to be tedious process and workflow can now benefit from AI. SalesForce’ Einstein AI is designed to help small business analyze consumer sentiments in recorded phone conversations, emails, social media interactions and customer reviews. It can also help any business align their marketing and lead generation activities through evaluated customer feedback. Eventually, what SalesForce have done is to create a more efficient CRM and more satisfied customers.

Intelligent Marketing

For small businesses, marketing is still one of the most challenging things to do. Just to get access to specific levels of expertise can be too costly for a small business owner. Using AI for marketing, small companies can dramatically reduce their marketing budget. The algorithms designed to help you analyze data, automate engagement & measure the impact of your marketing activities can significantly push you beyond the borders of traditional marketing. Capterra’s post is an excellent place to start exploring how AI can boost your marketing efforts.

Engaged workforce

A report shows that nearly 70 percent of employees are not engaged at work. How you drive inspiration in your workplace will dictate the success of your business. The traditional way to solve this is to hire consultants. Then go through a series of team-building workshops and many other ways that you can use as an excuse to bring together your whole team to rally under the banner of your brand. At the heart of this problem is an HR-centric issue. Employees find it hard to talk to HR people especially when it comes to voicing out their concerns and feedback. An internal chatbot will help solve this. Most of the time, a discouraged and shy employee might find it helpful to talk to a chatbot instead of the HR manager. This is where AI fuels conversation that leads to solving even the most challenging work-related issues in your business.

Artificial Intelligence does not need to be frightening; As a small business owner, you have the opportunity to transform your operations to a successful and efficient one by applying AI technology to sales, marketing, HR and product teams.

It is always to your advantage to prioritizing areas that would give you and your team the most benefit. Start from the leaders down to the staff level, spearhead an AI-centric campaign and see the enormous difference that it can bring to your small business.

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