Original content matters - still. Information has crossed the breach, from being helpful to a noisy and annoying source of traffic online. More and...
Artificial intelligence for small business owners, when was the last time that anybody bothered to have these both in the same conversation? Would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.
Does it ever cross your mind, what are the questions you need to ask your customers? Yes, it matters that you know what they are looking for, the problems that they are trying to solve. How do they measure success and how would your brand bring them closer to that success.
Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
As small brands, our discipline in execution is what would allow us to go big in our strategy. Content strategy for small brands is like diet and exercise; if you want results, you need to invest. The challenge for small brands is not the lack of time but lack of focus.
There are different ways of telling a story. For everyone else, stories can be random and quick as long as it is relevant to the people having conversations. But for an entrepreneur, there has to be a purpose. There has to be a reason for our stories. We need tools to make our storytelling structured, intentional and purposeful.
The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?
Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet,...
Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite...
Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.