LATEST ARTICLES

Artificial Intelligence for Small Business Owners, Now Serving

Artificial intelligence for small business owners, when was the last time that anybody bothered to have these both in the same conversation? Would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.
right questions that you need to ask your customers

What are the right questions that you need to ask your customers?

Does it ever cross your mind, what are the questions you need to ask your customers? Yes, it matters that you know what they are looking for, the problems that they are trying to solve. How do they measure success and how would your brand bring them closer to that success.
fail safe formula for content creation

Fail-safe Formula for Content Creation

Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
content strategy for small brands

Content Strategy for Small Brands for just 30 Minutes a Day!

As small brands, our discipline in execution is what would allow us to go big in our strategy. Content strategy for small brands is like diet and exercise; if you want results, you need to invest. The challenge for small brands is not the lack of time but lack of focus.

Why Storytelling for Business is Just Like Dating

There are different ways of telling a story. For everyone else, stories can be random and quick as long as it is relevant to the people having conversations. But for an entrepreneur, there has to be a purpose. There has to be a reason for our stories. We need tools to make our storytelling structured, intentional and purposeful.

Breaking Down the Trinity of Content Marketing

The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?

Create Standout Content from these Simple Questions

Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet,...

Unleash the power of collaboration in the digital age

Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite...
Mobile-first content

Designing stories for mobile

Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.
Storytelling for SMEs

Storytelling for SMEs, a Simple Cookbook

Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.