Email Marketing, Your Old Friend Who Won’t Go Away

It is quite safe to say that email marketing is like your old friend who won’t go away. It’s just not easy to ignore it. Revisit your email marketing strategy now and build your audience base, your brand through a consistent value-centric approach.

How to Make Your Social Media Advertising Work

It takes two to have a successful social media advertising, listen to what your target audience has to say. Don’t always go on a feeding frenzy, find out if your audience is enjoying and consuming your content. Does it fit their lifestyle? Their life cycle?

Personalized Content as a Key Marketing Strategy

Personalized content caters to more than half of online users, and it has no signs of slowing down. But are you keeping up as digital marketing matures to a whole new level? Creating content that is tailored to what your consumer needs and where they are on the buying process is key to having a successful content strategy.
Ai-powered content marketing

How ready are you for AI-powered content marketing?

Ok before we all freak out and say “woe is me, a mortal blogger” I think it’s in our best interest to start embracing this technology, start reading and learning.
Marketing video mistakes

9 Marketing Video Mistakes that would Make You Scratch your Head

It’s not a secret that by 2019 80% of all web traffic will be video, so what does that mean for your business? In this blog post we are rounding up the most obvious mistakes that entrepreneurs do when it comes to producing marketing videos.

Which social media network should you choose?

It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.

Is Content Marketing Still A Thing?

Content marketing is still steadily holding on to its role as a strategic marketing approach. But there is still a big challenge convincing business owners that it requires focus on doing two things consistently

Dear Entrepreneur, Are You Social Media Literate?

You should look at the bigger picture, not because you "understand" how social media works, that would make you a social media literate person.
Storytelling

Why Every Entrepreneur Needs to be a Storyteller

So how can you be a storytelling entrepreneur? We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.

Content Can Make or Break your Social Media Space

What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.