| “The talent that blows up the status quo is what builds the next generation of value.” |
Seth Godin

This phrase resonates well with me on a personal level, because I believe more and more creatives should refuse to be institutionalized and just get to the core of what they are passionate about, to not wait until fear has subsided but to create with fear and solve problems with a purpose.

We live in a very exciting generation where the whole world is convinced that there is nothing much left to be invented or to be created. Then there is a lot of space for creativity to be the norm; money will never equate to quality and so does time spent on something does not equate to purpose.

Some people took years to realize that the belief they are embracing does not make practical sense to what they should be doing and where they should be heading. But when you finally decide that it’s time to do the next big thing, then the real journey of life has just begun, and we should just look forward to greater avenues to create value that is not skin deep and theoretical in nature, doing work and not a job that ties you down to restless and manufactured agendas.

It’s ok to be afraid; it’s ok to accomplish less while trying to achieve more. You were not the first one to have ever failed in that area.

And when you go out there and generate content for your brand, as long as it is your authentic voice you are already in a position of influence. Remember that the customers are more intelligent now than they were before, it’s all about what would benefit them and how your brand resonates with them in finding a solution to their current need.

Is your content marketing future ready for 2016? If yes, the internet looks forward to seeing more value added content from you.

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