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Brand Story
06
Nov

How To Identify Your Brand Story in 3 Easy Steps

It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers.…

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Video Marketing
27
Jul

Video Marketing and 3 Reasons Why You Should Not Do It!

Video marketing is evolving into dimensions bigger than we ever imagined. It speaks volume for the message you want to convey. What will take you a…

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Marketing video budget
04
Mar

Can a Marketing Video Be Done on a Tight Budget?

It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I…

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Video content marketing
25
Feb

How Much Video Content Can You Produce in Half a Day?

Most of our brand story videos took half a day in production, but that does not mean it was an easy job to do. It’s a…

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Brand Story
30
Jan

Create Your Brand Story in 60 Seconds

How is this even possible? It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep…

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19
Jan

The Story Behind Brand Storytelling, How Is It Done?

If there is anyone that has been an advocate of using stories to influence your target audience to act and do something for your brand -…

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03
Dec

Storytelling is not about selling

Is there any other way to make your target customers buy from you other than “selling it to them”? Traditional selling requires a mathematical, calculated and…

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16
Nov

Start by Leveraging on Content

I have always been a designer by heart; I design solutions from my younger days as an engineering student I was already designing a way out…

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F&B Videos Singapore
05
Aug

F&B Videos: Telling Stories Behind Great Tasting Cuisines

“ Many food businesses start out well, but tend to flounder after a few months when the initial hype fades. That’s when they start to panic…

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