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What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell. But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?
If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.
Video marketing is evolving into dimensions bigger than we ever imagined. It speaks volume for the message you want to convey. What will take you a week of social media captions will only take you 30 seconds of video snippets. It’s engaging, it’s provocative, it’s new media.
Are we witnessing the craziest phenomenon of modern times in the recent rise of the Pokemon Go? Are businesses ready to cash in on the “Pokemon effect?” The iPhone and Android game may have appeared to be an overnight success. But we are in for a big surprise if we’re given a chance to peek into the “big picture” story of how this phenomenal game started.
Yes, it is probably too soon to speculate, but there is no harm in being prepared. It’s high time for creative people in the digital economy to find solutions to the underlying problem that resulted in the Brexit scenario. The future of digital business will remain bright, no matter how the tides might change. It’s just a matter of having the right perspective to go through this interesting stage in the global economy.
No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google can only hold a handful of the search results on the first page. And every content creator on the planet hopes to be on the spot - as badly as you need to.
Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be relevant enough for the user to click? Or it is just a good time to scroll down? In the digital marketing wars, there are only two types of marketers. The lazy one and the hard-working one. And personalisation of content is not for the lazy ones. It requires designing a specific message for a specific audience at a specific time and place.
So everyone is scrambling to catch the Google Home wave in the recently concluded Google I/O 2016. And to say that the future is here is an understatement. It is more like - the future is here, there and everywhere! (let us have that one minute pause in remembrance of The Beatles). Sundar Pichai puts it very bluntly short of apocalyptic; “Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away.” And when someone like Google’s CEO opens his mouth, we better not blink an ear.