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17
May

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to…

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SpaceX and Marketing
12
Apr

SpaceX, The Curious Culture & The Marketers

So SpaceX landed last Friday - on a floating droneship. Ladies and gentlemen these are stuff that we can only read in sci-fi stories before. When…

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Tesla redefining marketing
05
Apr

How Tesla Motors is Redefining Marketing

“Advertising earned works better than advertising bought.” Tesla does not just create cars; they are creating solutions to global warming; the Elon Musk narrative is something…

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30
Mar

Why It’s Important to Understand Customer Behaviour Before Writing Content

It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget…

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Video Content series where to start
08
Mar

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy…

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Marketing video budget
04
Mar

Can a Marketing Video Be Done on a Tight Budget?

It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I…

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Marketing video
01
Mar

Building Confidence in a Marketing Video Shoot

Is there a secret recipe for an engaging marketing video? How much preparation do you need to do to come across as authentic and not sound…

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Video content marketing
25
Feb

How Much Video Content Can You Produce in Half a Day?

Most of our brand story videos took half a day in production, but that does not mean it was an easy job to do. It’s a…

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19
Feb

How Content Strategy Fits in Buyer Journey Mapping

As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content,…

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