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15
Feb

If Deadpool is a Content Marketer will he still be wearing a red suit?

Yey! The awesomest Marvel movie (according to a kid I met at McDonald’s) hit theaters in Singapore last week. And once again, red is dominating the…

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08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

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Brand Story
30
Jan

Create Your Brand Story in 60 Seconds

How is this even possible? It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep…

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26
Jan

Content Strategy as a Thought Process

Human beings are communicators by nature, some are good but for some others, it would require a little bit of patience and willingness to listen. And…

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19
Jan

The Story Behind Brand Storytelling, How Is It Done?

If there is anyone that has been an advocate of using stories to influence your target audience to act and do something for your brand -…

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Corporate Video
12
Jan

Why You Don’t Need a Corporate Video

I mentioned in a previous post that I am writing a blog on this subject, so yes! You heard it right. Coming from the very mouth…

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08
Jan

In Content Marketing, You are Connecting and Not Informing

Why should you care more about what your customer will feel rather than what they will buy. There are a lot of ways to engage your…

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04
Jan

7 Ideas for Your Content Marketing Videos in 2016 (That you can do on your own!)

During the early years of our existence in the video content production business, we have been approached by some clients to do video content for them…

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Future Ready Content marketing
29
Dec

Is Your Content Marketing Future Ready?

| "The talent that blows up the status quo is what builds the next generation of value." | Seth Godin This phrase resonates well with me…

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