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Content Can Make or Break your Social Media Space

What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.

The merging of video and marketing according to Google

If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.
content marketing

Content marketing that rises above the noise

No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google can only hold a handful of the search results on the first page. And every content creator on the planet hopes to be on the spot - as badly as you need to.
Personalised Content

Personalized content: When digital becomes personal, magic happens

Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be relevant enough for the user to click? Or it is just a good time to scroll down? In the digital marketing wars, there are only two types of marketers. The lazy one and the hard-working one. And personalisation of content is not for the lazy ones. It requires designing a specific message for a specific audience at a specific time and place.

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to drive an almost one-sided conversation that storytelling is better left to the marketers. We seem to have that scary idea that those who are in charge of lead generation and inbound activities are the only storytellers in the room. If you are from the sales team, it’s time to stand up!

Better Shared Experiences with Facebook Live!

We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple phone call to a friend, or a house visit has become a larger platform for shared experiences. And that need for shared experience is what makes the technology even more engaging. And a giant like Facebook, it will never run out of ways to feed that increasing “hunger” to share an experience.
SpaceX and Marketing

SpaceX, The Curious Culture & The Marketers

So SpaceX landed last Friday - on a floating droneship. Ladies and gentlemen these are stuff that we can only read in sci-fi stories. When man first steps on the moon, it was “one giant leap for mankind”. With what SpaceX did, the narrative is now “one step closer to the stars.” Yes, we live in very exciting times right now, though I still look forward to the flying cars which I first saw on The Jetsons. I want to talk about how the conversation brought about by a curious culture placed SpaceX where it is now, not on a landing pad but in a spotlight that makes it the hottest talk of the town as I write.
Tesla redefining marketing

How Tesla Motors is Redefining Marketing

Because of this, everyone started to want to be part of this conversation; Tesla is creating something “cool” so naturally almost everyone wanted to talk to Mr. Musk (stop here for a while and think about the last time you struggled to get media attention). The whole world was paying attention to this brand either to find out when it’s going to succeed or when it’s’ going to fail - either way, all ears are on them. Tesla did something good; “Accelerate the world’s transition to sustainable transport”. It’s so good that if plants could speak they would also talk about it.

Why It’s Important to Understand Customer Behaviour Before Writing Content

It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget to spend for brand journalists that would be their main arsenal in self-publishing their content, but the overarching question is this - does your brand have enough understanding of how your customer is behaving and where they are consuming their preferred content? It is one thing to be zealous in getting your content out there in the public arena, but it requires a different level of mastery to create content that would make sense to your target audience.

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