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14
Dec

Content Can Make or Break your Social Media Space

What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be…

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26
Oct

The merging of video and marketing according to Google

So news broke out recently that Google acquired FameBit. Apparently a reflection of their belief in combining the open market of video content creators to marketers.…

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content marketing
28
Jun

Content marketing that rises above the noise

No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google…

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Personalised Content
07
Jun

Personalized content: When digital becomes personal, magic happens

Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be…

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17
May

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to…

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04
May

Better Shared Experiences with Facebook Live!

We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple…

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SpaceX and Marketing
12
Apr

SpaceX, The Curious Culture & The Marketers

So SpaceX landed last Friday - on a floating droneship. Ladies and gentlemen these are stuff that we can only read in sci-fi stories before. When…

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Tesla redefining marketing
05
Apr

How Tesla Motors is Redefining Marketing

“Advertising earned works better than advertising bought.” Tesla does not just create cars; they are creating solutions to global warming; the Elon Musk narrative is something…

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30
Mar

Why It’s Important to Understand Customer Behaviour Before Writing Content

It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget…

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