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Video Content series where to start
08
Mar

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy…

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Marketing video budget
04
Mar

Can a Marketing Video Be Done on a Tight Budget?

It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I…

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Marketing video
01
Mar

Building Confidence in a Marketing Video Shoot

Is there a secret recipe for an engaging marketing video? How much preparation do you need to do to come across as authentic and not sound…

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19
Feb

How Content Strategy Fits in Buyer Journey Mapping

As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content,…

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15
Feb

If Deadpool is a Content Marketer will he still be wearing a red suit?

Yey! The awesomest Marvel movie (according to a kid I met at McDonald’s) hit theaters in Singapore last week. And once again, red is dominating the…

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08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

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26
Jan

Content Strategy as a Thought Process

Human beings are communicators by nature, some are good but for some others, it would require a little bit of patience and willingness to listen. And…

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Content strategy
22
Jan

4 Layers of an Engaging Content [Case Study]

I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s…

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19
Jan

The Story Behind Brand Storytelling, How Is It Done?

If there is anyone that has been an advocate of using stories to influence your target audience to act and do something for your brand -…

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