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Brand Story
06
Nov

How To Identify Your Brand Story in 3 Easy Steps

It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers.…

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17
May

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to…

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Video Content series where to start
08
Mar

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy…

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08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

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06
Feb

How Ad Blocking is Making the World a Better Place

In the old age (yes, old age) advertising used to take control of the minds of everyone in the marketing and sales team of every brand…

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Brand Story
30
Jan

Create Your Brand Story in 60 Seconds

How is this even possible? It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep…

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Content strategy
22
Jan

4 Layers of an Engaging Content [Case Study]

I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s…

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19
Jan

The Story Behind Brand Storytelling, How Is It Done?

If there is anyone that has been an advocate of using stories to influence your target audience to act and do something for your brand -…

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14
Dec

Does size matter in content marketing strategy?

You have probably given it a thought for quite some time now if content marketing strategy is only for the big players, companies who have hundreds…

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