With the current state of today's social media, decision makers need to go beyond "following" the current, they need to be able to have the right paradigm to differentiate, thrive & survive on Social Media.
Read More
04
Sep

Dear Entrepreneur, Are You Social Media Literate?

80% of the CEOs of the world's biggest company is social media literate. A huge leap from 2010's 36%." Harvard Business Review, 2015 With the current…

Continue Reading →

Read More
Storytelling
01
Aug

Why Every Entrepreneur Needs to be a Storyteller

Entrepreneurship is all about hard work, it is an exciting mix of sleepless nights, tiring execution and not to forget, vintage sales and marketing. And in…

Continue Reading →

Read More
Brand Story
06
Nov

How To Identify Your Brand Story in 3 Easy Steps

It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers.…

Continue Reading →

Read More
17
May

Why Sales People Need to Start Telling Stories – Now!

In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to…

Continue Reading →

Read More
Video Content series where to start
08
Mar

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy…

Continue Reading →

Read More
08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

Continue Reading →

Read More
06
Feb

How Ad Blocking is Making the World a Better Place

In the old age (yes, old age) advertising used to take control of the minds of everyone in the marketing and sales team of every brand…

Continue Reading →

Read More
Brand Story
30
Jan

Create Your Brand Story in 60 Seconds

How is this even possible? It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep…

Continue Reading →

Read More
Content strategy
22
Jan

4 Layers of an Engaging Content [Case Study]

I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s…

Continue Reading →