Home Tags Customer-centric strategy
Tag: customer-centric strategy
It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.
What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell. But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?
It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget to spend for brand journalists that would be their main arsenal in self-publishing their content, but the overarching question is this - does your brand have enough understanding of how your customer is behaving and where they are consuming their preferred content? It is one thing to be zealous in getting your content out there in the public arena, but it requires a different level of mastery to create content that would make sense to your target audience.
I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy to include videos in your library of content. There are a lot of things you can build online video content from; you need not spend that much “scientific” approach to producing a video. Everyone on the internet is on the constant phase of scrolling through news feed, blog sites and search engines. So make sure that when they stop over your domain, you have these short videos that can be consumed in the shortest time possible and provide the biggest value it can give to your followers.
And before you even become the brand expert, you become the brand yourself. Your attitude, your voice, your preference, your fear, your hatred, your joy - these should all be easily accessible to you at all times. And when you become comfortable talking about the most uncomfortable agendas you have as a brand, then you won't be afraid to write about a brand’s unique journey from conception to completion, the failure that comes with it, the triumph of delivering to customers and the challenge of finding out what works and what won’t.
I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s story? Honestly, if you ask me now? I would not know the answer; I just kept doing it until it becomes something that I enjoy doing that I hardly pay attention how I do it. But in this post, I will take you through 4 layers of an engaging content and how you can do it yourself, I will be using a mock case study (though I wish to tell a similar story, if you are a chef looking for something like this, get in touch with us - seriously, give us a call)
We have all been to more than a handful of business networking events and like me, you probably noticed that these places are one of the loudest places to be. Yes, it’s fun, but if you are into some serious business, and you are planning to come with a strategy, these tips will help you in leaving that one event in one piece. So the next time you walk into a business networking event, take a deep breath and try to win a conversation first, the selling part will come next but between meeting a stranger and closing a deal, you need a strategy in place. But if you left an event only with tons of business cards in your pocket, any strategy will hardly work after that.