Home Tags Digital Marketing

Tag: Digital Marketing

Content Can Make or Break your Social Media Space

What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.

The merging of video and marketing according to Google

If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.
Video Marketing

Video Marketing and 3 Reasons Why You Should Not Do It!

Video marketing is evolving into dimensions bigger than we ever imagined. It speaks volume for the message you want to convey. What will take you a week of social media captions will only take you 30 seconds of video snippets. It’s engaging, it’s provocative, it’s new media.
Pokemon Go

Pokemon Go and where every business should go!

Are we witnessing the craziest phenomenon of modern times in the recent rise of the Pokemon Go? Are businesses ready to cash in on the “Pokemon effect?” The iPhone and Android game may have appeared to be an overnight success. But we are in for a big surprise if we’re given a chance to peek into the “big picture” story of how this phenomenal game started.

Brexit and the Future of the Digital Economy

Yes, it is probably too soon to speculate, but there is no harm in being prepared. It’s high time for creative people in the digital economy to find solutions to the underlying problem that resulted in the Brexit scenario. The future of digital business will remain bright, no matter how the tides might change. It’s just a matter of having the right perspective to go through this interesting stage in the global economy.
content marketing

Content marketing that rises above the noise

No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google can only hold a handful of the search results on the first page. And every content creator on the planet hopes to be on the spot - as badly as you need to.
Personalised Content

Personalized content: When digital becomes personal, magic happens

Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be relevant enough for the user to click? Or it is just a good time to scroll down? In the digital marketing wars, there are only two types of marketers. The lazy one and the hard-working one. And personalisation of content is not for the lazy ones. It requires designing a specific message for a specific audience at a specific time and place.
Video Content series where to start

Online Marketing Video Content Series: 01 Where to Start?

I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy to include videos in your library of content. There are a lot of things you can build online video content from; you need not spend that much “scientific” approach to producing a video. Everyone on the internet is on the constant phase of scrolling through news feed, blog sites and search engines. So make sure that when they stop over your domain, you have these short videos that can be consumed in the shortest time possible and provide the biggest value it can give to your followers.
Marketing video budget

Can a Marketing Video Be Done on a Tight Budget?

It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I expect you to roll out more campaigns.” It’s that feeling of running towards a dark alley knowing that Freddie Krueger is just around the corner waiting to give you that high five before he does what he does best. But that is not what I will be talking about today. Almost every business no matter how passionate their entrepreneurial spirit is, have gone through certain stages of bottlenecks in their operations especially in the budget side of things. It’s that time when company priorities go haywire, where the finance department is the scariest place to be.

What's on our blog