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Marketing video
01
Mar

Building Confidence in a Marketing Video Shoot

Is there a secret recipe for an engaging marketing video? How much preparation do you need to do to come across as authentic and not sound…

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Video content marketing
25
Feb

How Much Video Content Can You Produce in Half a Day?

Most of our brand story videos took half a day in production, but that does not mean it was an easy job to do. It’s a…

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19
Feb

How Content Strategy Fits in Buyer Journey Mapping

As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content,…

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08
Feb

Why Content Marketing is No Monkey Business

It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the…

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06
Feb

How Ad Blocking is Making the World a Better Place

In the old age (yes, old age) advertising used to take control of the minds of everyone in the marketing and sales team of every brand…

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