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It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.
You should look at the bigger picture, not because you "understand" how social media works, that would make you a social media literate person.
What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple phone call to a friend, or a house visit has become a larger platform for shared experiences. And that need for shared experience is what makes the technology even more engaging. And a giant like Facebook, it will never run out of ways to feed that increasing “hunger” to share an experience.