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Tesla redefining marketing

How Tesla Motors is Redefining Marketing

Because of this, everyone started to want to be part of this conversation; Tesla is creating something “cool” so naturally almost everyone wanted to talk to Mr. Musk (stop here for a while and think about the last time you struggled to get media attention). The whole world was paying attention to this brand either to find out when it’s going to succeed or when it’s’ going to fail - either way, all ears are on them. Tesla did something good; “Accelerate the world’s transition to sustainable transport”. It’s so good that if plants could speak they would also talk about it.

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