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SpaceX and Marketing

SpaceX, The Curious Culture & The Marketers

So SpaceX landed last Friday - on a floating droneship. Ladies and gentlemen these are stuff that we can only read in sci-fi stories. When man first steps on the moon, it was “one giant leap for mankind”. With what SpaceX did, the narrative is now “one step closer to the stars.” Yes, we live in very exciting times right now, though I still look forward to the flying cars which I first saw on The Jetsons. I want to talk about how the conversation brought about by a curious culture placed SpaceX where it is now, not on a landing pad but in a spotlight that makes it the hottest talk of the town as I write.

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