Sunday, September 22, 2019

Breaking Down the Trinity of Content Marketing

The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?

Create Standout Content from these Simple Questions

Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet,...

Unleash the power of collaboration in the digital age

Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite...
Mobile-first content

Designing stories for mobile

Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.
Storytelling for SMEs

Storytelling for SMEs, a Simple Cookbook

Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.

Create your first viral video now!

There are no guarantees when it comes to the virality of your video content. If you can carefully study what worked and what didn’t work, you are in a fascinating spot to be the next internet sensation to go viral.
Call to action

Crafting an Effective Call To Action

Effective call to action; most marketing tactics either lack this or intentionally skips this. As if crafting an effective call to action is only an option to lure your audience.

Email Marketing, Your Old Friend Who Won’t Go Away

It is quite safe to say that email marketing is like your old friend who won’t go away. It’s just not easy to ignore it. Revisit your email marketing strategy now and build your audience base, your brand through a consistent value-centric approach.

How to Make Your Social Media Advertising Work

It takes two to have a successful social media advertising, listen to what your target audience has to say. Don’t always go on a feeding frenzy, find out if your audience is enjoying and consuming your content. Does it fit their lifestyle? Their life cycle?