Business Networking Events

10 Survival Tips for Business Networking Events: An Audience-Centric Approach

We have all been to more than a handful of business networking events and like me, you probably noticed that these places are one of the loudest places to be. Yes, it’s fun, but if you are into some serious business, and you are planning to come with a strategy, these tips will help you in leaving that one event in one piece. So the next time you walk into a business networking event, take a deep breath and try to win a conversation first, the selling part will come next but between meeting a stranger and closing a deal, you need a strategy in place. But if you left an event only with tons of business cards in your pocket, any strategy will hardly work after that.
Storytelling

Why Every Entrepreneur Needs to be a Storyteller

So how can you be a storytelling entrepreneur? We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.

Better Shared Experiences with Facebook Live!

We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple phone call to a friend, or a house visit has become a larger platform for shared experiences. And that need for shared experience is what makes the technology even more engaging. And a giant like Facebook, it will never run out of ways to feed that increasing “hunger” to share an experience.
fail safe formula for content creation

Fail-safe Formula for Content Creation

Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
Call to action

Crafting an Effective Call To Action

Effective call to action; most marketing tactics either lack this or intentionally skips this. As if crafting an effective call to action is only an option to lure your audience.

Why It’s Important to Understand Customer Behaviour Before Writing Content

It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget to spend for brand journalists that would be their main arsenal in self-publishing their content, but the overarching question is this - does your brand have enough understanding of how your customer is behaving and where they are consuming their preferred content? It is one thing to be zealous in getting your content out there in the public arena, but it requires a different level of mastery to create content that would make sense to your target audience.

Storytelling is not about selling

Most sales training and advice are usually based on a fundamental concept that the sellers are in control - not anymore! In the previous years, there has been a shift in power from the seller to the buyer.
Tesla redefining marketing

How Tesla Motors is Redefining Marketing

Because of this, everyone started to want to be part of this conversation; Tesla is creating something “cool” so naturally almost everyone wanted to talk to Mr. Musk (stop here for a while and think about the last time you struggled to get media attention). The whole world was paying attention to this brand either to find out when it’s going to succeed or when it’s’ going to fail - either way, all ears are on them. Tesla did something good; “Accelerate the world’s transition to sustainable transport”. It’s so good that if plants could speak they would also talk about it.
Video content marketing

How Much Video Content Can You Produce in Half a Day?

It’s a matter starting off on the right foot. What you do before production day is key to creating a compelling experience in a video for your target audience.