Personalized content caters to more than half of online users, and it has no signs of slowing down. But are you keeping up as digital marketing matures to a whole new level? Creating content that is tailored to what your consumer needs and where they are on the buying process is key to having a successful content strategy.
Ok before we all freak out and say “woe is me, a mortal blogger” I think it’s in our best interest to start embracing this technology, start reading and learning.
It’s not a secret that by 2019 80% of all web traffic will be video, so what does that mean for your business? In this blog post we are rounding up the most obvious mistakes that entrepreneurs do when it comes to producing marketing videos.
It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.
Content marketing is still steadily holding on to its role as a strategic marketing approach. But there is still a big challenge convincing business owners that it requires focus on doing two things consistently
You should look at the bigger picture, not because you "understand" how social media works, that would make you a social media literate person.
So how can you be a storytelling entrepreneur? We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.
What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise. The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell. But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?