Wednesday, July 15, 2020
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Creative Storytelling

Why Template Video Ads Do Not Solve Your Marketing Challenges

If you want to connect to your audience in a deeper way. Gearing up for long term conversations, you would think twice about spending your hard earned money on template video ads.
Mobile-first content

Designing stories for mobile

Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.
Storytelling for SMEs

Storytelling for SMEs, a Simple Cookbook

Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.
Storytelling

Why Every Entrepreneur Needs to be a Storyteller

So how can you be a storytelling entrepreneur? We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.
Brand Story

How To Identify Your Brand Story in 3 Easy Steps

It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell. But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?
Brand Story

Create Your Brand Story in 60 Seconds

It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep in mind is that you should avoid spending more time in “informing” the audience about your identity but in creating a relatable experience for them. Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story. If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have to say next.