It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep in mind is that you should avoid spending more time in “informing” the audience about your identity but in creating a relatable experience for them. Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story. If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have to say next.
So how can you be a storytelling entrepreneur? We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell. But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?