It’s a matter starting off on the right foot. What you do before production day is key to creating a compelling experience in a video for your target audience.
In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to drive an almost one-sided conversation that storytelling is better left to the marketers. We seem to have that scary idea that those who are in charge of lead generation and inbound activities are the only storytellers in the room. If you are from the sales team, it’s time to stand up!