Frame316 has partnered up with Talenthoot in an event for SME business owners and co-founders. We will be talking about stories on “Starting Up” alongside the founder of Silver Planet and the CCO of AppMakerstore.
Content marketing is still steadily holding on to its role as a strategic marketing approach. But there is still a big challenge convincing business owners that it requires focus on doing two things consistently
It is quite safe to say that email marketing is like your old friend who won’t go away. It’s just not easy to ignore it. Revisit your email marketing strategy now and build your audience base, your brand through a consistent value-centric approach.
Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite a lot of retainer clients to work with. But there is one thing that he finds challenging. Although most of his potential clients have a budget for marketing, they don’t […]
No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google can only hold a handful of the search results on the first page. And every content creator on the planet hopes to be on the spot – as badly as you need to.
It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep in mind is that you should avoid spending more time in “informing” the audience about your identity but in creating a relatable experience for them.
Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story. If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have to say next.
In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to drive an almost one-sided conversation that storytelling is better left to the marketers. We seem to have that scary idea that those who are in charge of lead generation and inbound activities are the only storytellers in the room.
If you are from the sales team, it’s time to stand up!
Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.
Original content matters – still. Information has crossed the breach, from being helpful to a noisy and annoying source of traffic online. More and more human beings are coming up with business ideas by the minute. Technology has made setting up your own business a walk in the park. CMS based websites have transformed web […]
Most sales training and advice are usually based on a fundamental concept that the sellers are in control – not anymore! In the previous years, there has been a shift in power from the seller to the buyer.
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell.
But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?
Artificial intelligence for small business owners, would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.
You start from WHY your customer would care about what you do. The problem with most brands is that they start from what they do, and they linger with why they are better from competitors, and they justify it going back to explaining what they do.
Talk less about yourself and you end up talking more about how you are providing value to your audience.
Why is understanding buyer journey mapping significant in writing content.
As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content, then it is important that we understand where the buyer is and what content to write for them at that specific stage.
In general, the buyer journey mapping can be divided into three stages. Digital marketers have different ways of defining the specific component of each stage, but it all falls on these three main segments:
Human beings are designed to respond to something that touches their emotions. You could have all the vast numbers in your infographic statistic, all the huge dollar revenues that you got from your campaign, but all these are just information to the human eye.
Does it ever cross your mind, what are the questions you need to ask your customers? Yes, it matters that you know what they are looking for, the problems that they are trying to solve. How do they measure success and how would your brand bring them closer to that success.
And before you even become the brand expert, you become the brand yourself. Your attitude, your voice, your preference, your fear, your hatred, your joy – these should all be easily accessible to you at all times. And when you become comfortable talking about the most uncomfortable agendas you have as a brand, then you won’t be afraid to write about a brand’s unique journey from conception to completion, the failure that comes with it, the triumph of delivering to customers and the challenge of finding out what works and what won’t.
And when you go out there and generate content for your brand, as long as it is your authentic voice you are already in a position of influence. Remember that the customers are more intelligent now than they were before, it’s all about what would benefit them and how your brand resonates with them in finding a solution to their current need.
Are you future ready in your content marketing for 2016?
It takes two to have a successful social media advertising, listen to what your target audience has to say. Don’t always go on a feeding frenzy, find out if your audience is enjoying and consuming your content. Does it fit their lifestyle? Their life cycle?
Technologist and digital innovators understood the need to get rid of this noise, this chaos, they have decided that the consumer journey should be at the top priority, it does not make sense to spend money on annoying your consumers with ads. And so we begin to see hope in a better “advertising” future – welcome, Ad Blocking!
I believe advertising will still matter after all these, but what Ad Blocking is doing is that it is bringing back the best consumer experience there is, one that people can relate to in real life. It transforms brands into storytellers and consumers go after these stories. Not the other way around where advertisements have to chase consumers.
Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
So everyone is scrambling to catch the Google Home wave in the recently concluded Google I/O 2016. And to say that the future is here is an understatement. It is more like – the future is here, there and everywhere! (let us have that one minute pause in remembrance of The Beatles).
Sundar Pichai puts it very bluntly short of apocalyptic; “Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away.” And when someone like Google’s CEO opens his mouth, we better not blink an ear.
You have probably given it a thought for quite some time now if content marketing strategy is only for the big players, companies who have hundreds of employees on their payroll. “It makes practical sense” you probably told yourself, “why would a small brand like me even bother to generate content”.
Well, I have something to reveal to you that would probably change your way of thinking.
Popular brands who have the huge following are using the same platform as you are, they are on Facebook, they have Twitter accounts, they are everywhere on social media. The slight difference is that they are leveraging on this platform to draw their audience.
If that is your reason, then why in the world would you spend tons of cash on a project that would take up months of “creative” effort from your vendor and “project management” effort on your side?
What you need is content, I always tell my peers; “video is cheap, content is expensive.” And that is true in a sense. Content takes time to conceive from strategy to output. You don’t just pull together cliche’ visuals with corporate voice overs and expect results. It takes more than a video to communicate a message.
The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?
I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy to include videos in your library of content.
There are a lot of things you can build online video content from; you need not spend that much “scientific” approach to producing a video. Everyone on the internet is on the constant phase of scrolling through news feed, blog sites and search engines. So make sure that when they stop over your domain, you have these short videos that can be consumed in the shortest time possible and provide the biggest value it can give to your followers.
There are no guarantees when it comes to the virality of your video content. If you can carefully study what worked and what didn’t work, you are in a fascinating spot to be the next internet sensation to go viral.
Are we witnessing the craziest phenomenon of modern times in the recent rise of the Pokemon Go? Are businesses ready to cash in on the “Pokemon effect?”
The iPhone and Android game may have appeared to be an overnight success. But we are in for a big surprise if we’re given a chance to peek into the “big picture” story of how this phenomenal game started.
Personalized content caters to more than half of online users, and it has no signs of slowing down. But are you keeping up as digital marketing matures to a whole new level? Creating content that is tailored to what your consumer needs and where they are on the buying process is key to having a successful content strategy.
Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.
Because of this, everyone started to want to be part of this conversation; Tesla is creating something “cool” so naturally almost everyone wanted to talk to Mr. Musk (stop here for a while and think about the last time you struggled to get media attention). The whole world was paying attention to this brand either to find out when it’s going to succeed or when it’s’ going to fail – either way, all ears are on them.
Tesla did something good; “Accelerate the world’s transition to sustainable transport”. It’s so good that if plants could speak they would also talk about it.
Like any other form of entrepreneurship, people who venture into F&B are not spared from the same set of challenges that most of us face. It sure is a great feat to stay competitive and meeting your customer’s needs.
Yes, it is probably too soon to speculate, but there is no harm in being prepared. It’s high time for creative people in the digital economy to find solutions to the underlying problem that resulted in the Brexit scenario.
The future of digital business will remain bright, no matter how the tides might change. It’s just a matter of having the right perspective to go through this interesting stage in the global economy.
It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget to spend for brand journalists that would be their main arsenal in self-publishing their content, but the overarching question is this – does your brand have enough understanding of how your customer is behaving and where they are consuming their preferred content?
It is one thing to be zealous in getting your content out there in the public arena, but it requires a different level of mastery to create content that would make sense to your target audience.
It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the monkey is being innovative. And if we are to be zealous about the direction to which this belief is founded on, then people born in this year has some good innovations in store for us.
But I am no fortune teller, and if I could, I would just guess what would be the next viral topic and write about it. But something I can write now in the light of the festive season, (I am based in Singapore, and believe me, this is one of the most awesome places to be in during CNY) is about how most brands still think that content marketing is something that is not worth investing in.
It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I expect you to roll out more campaigns.” It’s that feeling of running towards a dark alley knowing that Freddie Krueger is just around the corner waiting to give you that high five before he does what he does best. But that is not what I will be talking about today.
Almost every business no matter how passionate their entrepreneurial spirit is, have gone through certain stages of bottlenecks in their operations especially in the budget side of things. It’s that time when company priorities go haywire, where the finance department is the scariest place to be.
What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise.
The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be relevant enough for the user to click? Or it is just a good time to scroll down?
In the digital marketing wars, there are only two types of marketers. The lazy one and the hard-working one. And personalisation of content is not for the lazy ones. It requires designing a specific message for a specific audience at a specific time and place.
There are different ways of telling a story. But for an entrepreneur, there has to be a purpose. There has to be a reason for our stories. We need tools to make our storytelling structured, intentional and purposeful.
We have all been to more than a handful of business networking events and like me, you probably noticed that these places are one of the loudest places to be. Yes, it’s fun, but if you are into some serious business, and you are planning to come with a strategy, these tips will help you in leaving that one event in one piece.
So the next time you walk into a business networking event, take a deep breath and try to win a conversation first, the selling part will come next but between meeting a stranger and closing a deal, you need a strategy in place. But if you left an event only with tons of business cards in your pocket, any strategy will hardly work after that.
There is a great reason to be concerned about the title of this blog post, one of them is that the confusion resulting from the value and goal of writing a content on this topic. But yes, you are reading it right, this is a blog post (digital) that talks about shifting from traditional marketing (print, radio, television) to digital marketing (inbound, social media, content).
It’s meant to push an event that we will be having in Cebu, Philippines next month and we are quite excited to bring these insights back home and probably help brands build their value and audience through a digital approach.
We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple phone call to a friend, or a house visit has become a larger platform for shared experiences.
And that need for shared experience is what makes the technology even more engaging. And a giant like Facebook, it will never run out of ways to feed that increasing “hunger” to share an experience.
If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.
I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s story? Honestly, if you ask me now? I would not know the answer; I just kept doing it until it becomes something that I enjoy doing that I hardly pay attention how I do it.
But in this post, I will take you through 4 layers of an engaging content and how you can do it yourself, I will be using a mock case study (though I wish to tell a similar story, if you are a chef looking for something like this, get in touch with us – seriously, give us a call)
Video marketing is evolving into dimensions bigger than we ever imagined. It speaks volume for the message you want to convey. What will take you a week of social media captions will only take you 30 seconds of video snippets. It’s engaging, it’s provocative, it’s new media.
I want to talk about how the conversation brought about by a curious culture that placed SpaceX where it is now, not on a landing pad but in a spotlight that makes it the hottest talk of the town as I write.
As small brands, our discipline in execution is what would allow us to go big in our strategy.
Content strategy for small brands is like diet and exercise; if you want results, you need to invest. The challenge for small brands is not the lack of time but lack of focus.
Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet, and the strategies involved in crafting these content, what worked for your brand before may not necessarily bring the same magic this time. Content marketing is already way beyond just blog […]
It’s not a secret that by 2019 80% of all web traffic will be video, so what does that mean for your business? In this blog post we are rounding up the most obvious mistakes that entrepreneurs do when it comes to producing marketing videos.
Greetings, fellow creators and small business leaders. Welcome to another adventure. We are diving headfirst into the amazing world of social media video production. As a YouTube content creator focused on helping brands tell better stories, I am thrilled to share tips and tricks to level up your social media video marketing game. So sit tight and prepare to be inspired.
Uncovering the Power of Social Media Video Production
What if you have a virtual megaphone to reach your audience in an entertaining, engaging, and effective style. Enter social media video production – your brand’s Marvel superhero cape in the digital world. Videos are like windows to your brand’s soul, allowing you to build, connect, educate, and entertain your audience like never before.
Crafting Stand-Out Social Media Videos: Let’s Dive In
Always Keep it Snappy: In the fast-paced realm of social media, attention spans are shorter than ever. Get to the point as quickly as you can – your viewers will thank you for making it easier for them to watch your videos.
Be Brave. Tell a Story: Storytelling is the secret sauce that turns simple videos into unforgettable experiences. Craft a story that resonates with your audience and leaves a lasting impression. They will keep coming back.
Remember, Quality Matters: You don’t need fancy equipment; good video and audio quality are non-negotiable. Always. A clear picture and crisp sound make your content a breeze to watch.
Hook ‘Em Early: Capture attention. Make it happen within the first few seconds. A catchy intro, a compelling question, those A-ha moments, or a surprising visual can work wonders for you in the long term.
Be Unique but Embrace Diversity: Your social media videos are out in the open. They present an opportunity to celebrate your brand’s unique personality. Experiment with different language styles, tones, and visual approaches to find what resonates best with your target audience.
Be Authentic. Be Real: Believe it or not, authenticity is the currency of social media. Let your brand’s personality shine through for all to see – it will make you relatable and build trust for all the right reasons.
Social Media Video Services: Finding the Right Partners for Success
If diving into marketing video creation feels overwhelming for you, fret not! There are social media video services available for you. They can help bring your visions to life. These experts understand the nuances of different platforms. They can help ensure your content is tailor-made to captivate your audience.
Social Media Content Creation: Your Brand’s Virtual Playground
Remember, social media is more than just a platform when you know the right technique – it’s a playground where your brand can excel creatively. Social media video techniques empower you to connect, inspire, and leave an indelible mark in front of your audience.
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Are you ready to transform your online presence with stellar videos? Let’s bring your brand’s story to life on social media, one video at a time!Stay updated on the latest tips, techniques, and strategies in video marketing to make your brand’s social media presence truly shine. Let’s embark on this journey together, one frame at a time.
Greetings, fellow storytellers and brand enthusiasts. We are about to embark on another exciting chapter in the world of digital marketing. If you are wondering what’s with “What is Video Marketing?” you are just at the right place. So pick up that popcorn, get comfy, and dive into the captivating world of video marketing!
Unlocking the Magic of Video Marketing
Imagine this: You’re scrolling through your social media feed, and out of nowhere, a video grabs your attention. It has a “wow factor”, is very engaging, and tells a relevant story that resonates with you. That, in all essence, is the power of video marketing in action. It’s like a secret but powerful ingredient that adds an extra oomph to your brand’s video storytelling efforts.
Why Video Marketing? Because Your Audience Loves It!
Do you know that feeling when watching a movie and getting lost in the story? Video marketing aims to recreate that reel-life magic in the realm of digital marketing. Here’s why it’s such a hit:
Videos are Visually Captivating: Our brains are wired to love visuals, would you agree? Videos engage our senses in a way that it makes it easier to grab attention and convey messages effectively.
Creates Emotional Connection: Videos have this fantastic ability to touch our heartstrings. A well-crafted video can evoke emotions, making your brand relatable and memorable.
Storytelling at Its Best: Stories move us all, right? Video marketing allows you to tell a compelling narrative. It brings your brand’s personality to life.
Information Made Enjoyable: Got something to explain or educate your audience about? Don’t be boring. Create videos and make information enjoyable and digestible.
Why Use Video Marketing? Because It Works!
Now that we’ve covered the “why video marketing,” let’s talk about the “why use video marketing.”
Videos Boost Your Brand’s Visibility: With the right strategy, videos can elevate your brand’s visibility. They’re more likely to be shared, commented on, and liked on than text-based content.
Videos Enhance Engagement: Videos keep viewers engaged for extended periods of time, a dream come true for any creative marketer. Longer engagement means more conversation opportunities as you create a bigger platform to convey your message.
A Versatile Brand: Video marketing isn’t just limited to one platform. You can use videos on multiple platforms: social media, your website, emails, and you name it.
Supercharged SEO: Search engines adore videos; check out the first few results of your Google search. Videos can improve your website’s search engine ranking and drive more organic traffic.
Becoming a Trustworthy Brandt: Authenticity is amplified through videos. When viewers see real people behind the brand, their trust level and credibility skyrocket.
Embrace the Journey: Subscribe to our blog for More Insights!
As we wrap up this eye-opening exploration of “What is Video Marketing,” remember that video marketing isn’t a mere trend – it’s a dynamic tool that can transform your brand’s presence and bring it to the forefront of the digital landscape. If you’re as excited as I am about the endless possibilities of doing video marketing, don’t forget to subscribe to my blog for more insights, tricks, and tips to help you become a master storyteller in video content. Until next time, keep those creative juices flowing and embrace the magic of video marketing! 🎥🚀
Hey there, fellow content creators and brand enthusiasts! 👋 Are you ready to dive into the captivating world of marketing videos? As a YouTube content creator and advocate for helping brands tell their stories through engaging visuals, I’ve got a treasure trove of insights to share with you. So, grab your favorite beverage, get comfy, and explore the art of crafting powerful marketing videos together!
Unveiling the Magic of Video Marketing
Have you ever wondered why video marketing is so powerful? Well, it’s like having a secret weapon in your brand’s arsenal. Video is a dynamic medium that allows you to convey your message in a way that’s informative and emotionally resonant. Our brains are wired to process visuals and narratives effortlessly, making video an ideal tool to capture attention, evoke emotions, and drive action.
Before the Camera Rolls: Key Considerations
Define Your Objective: Begin with a clear understanding of your goal. Are you aiming to increase brand awareness, boost sales, educate your audience, or tell a heartfelt story? Knowing your objective will shape every aspect of your marketing video.
Know Your Audience: Who’s your target audience? What do they care about? Tailor your video to resonate with their interests, needs, and preferences. Remember, the more relatable your content is, the more engaging it becomes.
Craft a Compelling Story: A compelling narrative is at the heart of every successful marketing video. Weave a story that showcases your brand and connects with your audience on a personal level. Humans love stories – they’re the glue that binds us together.
Script and Storyboard: Plan your video meticulously. Write a script that conveys your message succinctly and cohesively. Create a storyboard to visualize how your shots will unfold. This will save you time during production and ensure a smoother editing process.
Choose the Right Style: Depending on your brand’s personality and the message you want to convey, opt for an appropriate video style – be it animation, live-action, testimonials, tutorials, or a blend of these. The style should resonate with your target audience.
Quality Matters: Invest in good equipment for shooting and editing. Crisp visuals and clear audio are essential for a professional finish. Remember, your video reflects your brand’s quality and commitment.
Engage Early: Hook your audience within the first few seconds. Attention spans are short, so make those initial moments count. A striking visual, intriguing question or captivating statement can do the trick.
Call to Action (CTA): End your video with a clear CTA. Whether it’s to visit your website, subscribe to your newsletter, or follow you on social media, guide your viewers on the next step to take.
Partnering with a Video Marketing Agency
Consider partnering with a video marketing agency if you need more expertise to create compelling marketing videos. These professionals specialize in translating your brand’s essence into captivating visuals. Their expertise can help you streamline the process, ensuring your message is delivered effectively.So, there you have it – a friendly, casual guide to crafting exceptional marketing videos. Remember, the key lies in understanding your audience, telling a compelling story, and delivering a clear message. Now, if you’re hungry for more tips, tricks, and insights, don’t forget to subscribe to my YouTube channel! Let’s embark on this exciting journey of visual storytelling together. 🎥📈Happy filming, my fellow creators! 🎬✨
As we delve into the dynamic realm of digital marketing, one trend that’s been making waves is the surge in template video ads. Over the past year, these bite-sized promotional gems have gained traction, particularly among small brands seeking quick wins in the world of online advertising. With social media marketing tactics continually evolving, template videos offer an enticing shortcut for deploying ads efficiently.
Let’s face the numbers: Facebook alone absorbs a staggering 8 billion videos daily*. Yet, the process of crafting videos can be financially daunting, often causing budgetary ripples. The question arises: Are these template video ads the ultimate solution? They certainly provide speed and simplicity, but do they truly deliver value that resonates with your audience?
No doubt, template videos have their merits—quick and easy, they say. But the path to genuine connection with your audience and fostering enduring dialogues demands more profound consideration. It’s a contemplation of investing your hard-earned resources into ads that are more than just a flash in the pan.
Yet, authentic storytelling isn’t as costly as it may seem. It hinges on conveying your brand’s core message, aligning it with your clients’ needs and values. The true expense arises when transforming this narrative into a professionally polished video. It’s here that template video ads attempt to alleviate the financial burden, often at the cost of sacrificing authenticity.
The choice becomes crystal clear: Will you spend to stumble or spend to soar? With projections indicating that video will command 80% of online consumer traffic*, securing even a modest share of this landscape holds enormous potential. The waiting game is over—seize the reins of video marketing now, and position your brand to thrive in this vibrant digital arena. 🌐📈🔥
#VideoMarketing #SocialMediaStrategies #VideoProductionEvolution
As a content strategist, you know the importance of consistency in social media. But sometimes, it can be challenging to keep up with the demands of creating content that resonates with your audience and aligns with your brand’s messaging. That’s where storytelling comes in.Storytelling has been a part of human communication for thousands of years. We use stories to entertain, educate, and inspire. In today’s digital age, storytelling has become an essential tool for businesses to connect with their audience, and social media is the perfect platform to do so.
Here are some ways storytelling can help SMEs stay consistent in social media:
Establishes brand identity: Telling stories on social media can help businesses establish their brand identity. By consistently using the same narrative, tone, and visuals, businesses can create a unique brand voice that stands out in the crowded social media landscape.
Connects with the audience: People love stories, and businesses can use storytelling to connect with their audience on a personal level. By sharing relatable stories, businesses can build trust and loyalty with their customers.
Provides a structure: Storytelling provides a structure for creating content. A story has a beginning, middle, and end. This structure can be used to create consistent content that aligns with your brand’s messaging.
Makes content more engaging: Stories are more engaging than dry facts and figures. By weaving stories into social media content, businesses can capture their audience’s attention and keep them interested.
Enables emotional connection: Stories have the power to evoke emotions. By telling stories that resonate with their audience, businesses can create an emotional connection that goes beyond just a transactional relationship.
To make storytelling work for your SMEs, keep these tips in mind:
Know your audience: To tell stories that connect with your audience, you need to know who they are and what they care about.
Be authentic: Authenticity is key when it comes to storytelling. Don’t try to be something you’re not.
Keep it simple: You don’t need to create a Hollywood blockbuster to tell a compelling story. Keep it simple, relatable, and easy to understand.
Use visuals: Visuals can enhance your storytelling and make it more engaging. Use images, videos, and other visual content to bring your stories to life.
Be consistent: To establish your brand identity and keep your audience engaged, you need to be consistent with your storytelling. Use the same narrative, tone, and visuals across all your social media channels.
In conclusion, storytelling is a powerful tool that can help SMEs stay consistent in social media. By using stories to establish brand identity, connect with the audience, provide a structure, make content more engaging, and enable emotional connections, businesses can create a unique voice that resonates with their customers. So, next time you’re struggling with social media content, remember the power of a good story.
If you need help in creating story-centric conent, reach outto us.
Looking for How to be Creative in Marketing Videos – 5 Tips to Make Better Videos Learn here!
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Benefits of AI in Storytelling? Is it not that obvious yet?Storytelling has been an integral part of human culture for thousands of years. Whether it’s sharing personal experiences or conveying important lessons, stories have the power to captivate and inspire audiences.
With the rise of artificial intelligence (AI), storytelling has taken on a new dimension.
AI-powered tools and techniques have transformed the way stories are created, consumed, and experienced. In this article, we will explore the top 5 benefits of AI in storytelling, from endless creativity to immersive experiences. So, grab a cup of coffee, sit back, and let’s dive into the exciting world of AI-powered storytelling.
So, what are the top 5 benefits of AI in storytelling?
Endless Creativity: With the help of AI, storytelling can now reach new heights of creativity. AI-powered tools can generate new ideas, plot twists, and even characters based on a set of parameters, making the storytelling process fun and exciting!
Personalization: AI can help tailor stories to individual readers or listeners, based on their preferences, interests, and reading level. With AI, storytellers can create personalized experiences that are unique to each individual, making the story more engaging and memorable.
Immersive Experiences: AI can help create immersive storytelling experiences by incorporating virtual reality, augmented reality, and other emerging technologies. With AI, storytellers can transport their audience to other worlds and create interactive experiences that blur the lines between reality and fiction.
Time Efficiency: AI can help speed up the storytelling process by automating tedious tasks such as research, fact-checking, and editing. This allows storytellers to focus on what they do best – creating compelling narratives that capture the audience’s attention.
Access to Data: AI can help storytellers gain insights into how their audience is responding to their stories, such as engagement metrics and sentiment analysis. This data can be used to fine-tune the story and create a more engaging experience for the audience. Plus, who doesn’t love data-driven decisions?
As we have seen, AI has the potential to revolutionize storytelling in many ways. By leveraging the power of AI, storytellers can create more engaging, personalized, and immersive experiences for their audiences. From generating new ideas to automating tedious tasks, AI can help unleash creativity and take storytelling to new heights. If you’re a storyteller looking to up your game, now is the time to start exploring the benefits of AI. So, why not give it a try and see how AI can help you create stories that leave a lasting impact on your audience? With the right tools and techniques, the possibilities are endless.
As a video digital marketing brand focused on storytelling and catering to small and medium businesses, we understand the importance of digital marketing for promoting your brand. In this blog post, we will discuss how you can optimize your video content for digital marketing to reach a wider audience and generate more leads.In today’s digital age, video marketing is an essential tool for businesses looking to grow their brand and reach more customers. As a small or medium business, you must be strategic about your video marketing efforts to maximize your return on investment. In this post, we will explore the benefits of incorporating storytelling into your video digital marketing strategy and provide tips on optimizing your video content for digital marketing.
Why Storytelling is Crucial in Video Digital Marketing
Incorporating storytelling into your video digital marketing strategy can help your small or medium business in several ways. Firstly, it creates an emotional connection between your brand and your audience, which is essential for building brand loyalty. Secondly, it helps to differentiate your brand from competitors and makes your business stand out in a crowded market. Finally, storytelling can make your video content more engaging, memorable, and shareable, helping you to reach a wider audience.
How to Optimize Your Video Content for Digital Marketing
Define the purpose of your video: Before you start creating your video content, it’s essential to define the purpose of your video. Is it to promote a product or service, generate leads, or build brand awareness? Understanding your video’s purpose will help you create more focused and compelling content.
Choose the suitable format and length: Different types of videos perform better on different platforms, and the ideal length can vary. For example, social media videos should be shorter and attention-grabbing, while longer videos on your website can be more detailed and informative.
Use attention-grabbing visuals: Use high-quality visuals that capture your audience’s attention and convey your message effectively. Visuals like animations, text overlays, and infographics can make your video content more engaging and memorable.
Optimize for search engines: Incorporate relevant keywords in your video title, description, and tags to improve its visibility on search engines like Google and YouTube.
Add a strong call to action: A call to action at the end of your video can prompt viewers to take action, whether it’s visiting your website, signing up for a newsletter, or making a purchase.
Best Practices for Small and Medium Businesses in Video Digital Marketing
Start with a plan: Before you start creating your video content, create a plan that aligns with your overall marketing strategy. This plan should include your video’s purpose, target audience, messaging, and distribution plan.
Focus on quality over quantity: Rather than creating many videos that lack quality, focus on creating a few high-quality videos that resonate with your audience.
Use social media to distribute your videos: Social media platforms like Facebook, Instagram, and LinkedIn are excellent for sharing your video content and reaching a wider audience.
Analyze your results: Regularly analyze your video metrics to understand what works and what doesn’t, and adjust your strategy accordingly.
Incorporating storytelling into your video digital marketing strategy can help your small or medium business stand out in a crowded market, create emotional connections with your audience, and generate more leads. By following the best practices outlined in this post, you can create compelling video content that drives results and grows your brand. Remember to always focus on quality, optimize your videos for search engines, and use social media to distribute your content. Start creating.
We will be bidding goodbye to 2020 soon with the hope that the challenges we faced this year will make us better individuals in the years to come, including the challenges in marketing that brought us to unfamiliar territory.
With advances in digital devices and streaming services, the use of video to market your business has evolved well beyond the comfort of our preferred device. Thanks to people’s changing viewing habits – 80% of US consumers are locked in on a streaming service subscription, almost the same percentage of people watch videos online and daily.
Faster devices mean better access to these videos.
But what should brands be doing right now?
Even how these videos are getting a massive makeover – much of what we see online is user-generated content. And global brands are trying to mimic this personalized approach in video content creation.
The growth of video is directly related to internet speed. It was mostly large brands, but right now, anyone who has a message is doing videos – are you?
What’s Next for Video Marketing?
Statista defines video advertising as “all ad formats within the web- or app-based video players.” This includes the video ads that show before, during, or after a streaming video and the text- or image-based ads that appear over a video. What was your experience the last time you watched a YouTube video? These videos are the ones we love to skip, but when was the last time you saw an advertisement that does not include a video with it?
Think about the last time you watched a YouTube video, for example. The video ads you saw before, during, and after the video, and the banner-like overlay that showed up while you watched, are all considered video advertising.
The rise of the vertical video
Thanks to social networking, vertical video is now more accepted than before that we should be filming landscape (16:9). Although the majority still prefers horizontal videos, the way social media channels are designing mobile experience is reason enough to create vertical videos for your campaigns.
Social networking growth has brought a new method for video advertising with it as well — vertical video. Although most users still prefer to watch videos horizontally, the way they are using social media on their smartphones is creating a need for advertisers to display video content vertically.
With this, social network video ad spending is predicted to jump from $5.65 billion in 2017 to $14.89 billion in 2021. This will continue to grow, so you should not slow down on creating your videos.
Find out why you should not quit doing videos:
If you are just turning a leaf in your customer experience design and you decided to include videos in your digital content, here are a few tips:
First, determine your storyline. Why would people spend time watching your videos? Find a way to transform your brand into a hero that customers will root for.
Next, come up with a plan. What do you want to tell your audience through your videos, and what do you want them to do after watching your video? Without a plan, you are just probably making noise right now.
Then decide what type of videos you can create, considering your capacity to make these videos.
Most importantly, start creating your videos.
If this is something that is challenging for you and your brand, we can help you start with the right talking points; we guide you through what you need to do with what you have and how you can adequately distribute your videos with a strategy designed to build your business.
Original content matters – still. Information has crossed the breach, from being helpful to a noisy and annoying source of traffic online. More and more human beings are coming up with business ideas by the minute. Technology has made setting up your own business a walk in the park. CMS based websites have transformed web designing from art to mundane. The end result? – information overload.
When it comes to content, it’s a race to the user’s device. Brands with the most intriguing, entertaining and valuable content get passed on from one device to another. From one user to another.
No marketer is an island, remember that. #contentmarketing #contentstrategy Click To Tweet
At the heart of this content race, original high-quality content remains the driving force of a successful SEO campaign, and if you are not even considering creating original content, then you better not expect your audience to find you.
One way to create original content is by using talking head videos.
But how do you write original content?
Here are some helpful tips to get you on the right track in creating your original content.
Tell a story
What drives you to innovate and deliver an excellent service to your clients? And how do you achieve this, with all the challenges that surround you? Telling a story is not that difficult, it’s a matter of asking the right questions, and answering these questions at the right time. The only thing you need to make this work is authenticity, don’t ever try to fake it, if it’s authentic, it will flow naturally.
Show your story
The internet is all about visuals now, a right balance of good copywriting and engaging visuals would most likely do the trick. Do you have a tip to share? Throw in a stock photo, or a good photo captured from your phone on free apps like Canva then you have good social media content in your hand. Do live streaming and start engaging your audience, design and imagery are great content, but a video is the mother of all content. Make sure you mix video in your content arsenal.
Listen to stories
Lastly, what most brands are missing is the ability to “listen” to other people’s stories. Listening results to growth. If you expect people to engage with you, you need to start paying attention to what they are saying, then feedback and share your insights. No marketer is an island, remember that.
Brands with the most intriguing, entertaining and valuable content get passed on from one device to another. From one user to another. #contentmarketing #storytelling Click To Tweet
The internet is still bound to evolve into something else that would surprise us for sure. But one thing that never grows old is your brand story. If you master the art of telling your own brand story, then there is an excellent chance that you would tap into the massive potential of reaching and growing your market. Transforming your value proposition into something that your target audience can actually use. Then if that happens, as they say – the rest will be history.
Any small business thrives on an adequate and functioning CRM. Who would not want to have an organized way of compiling customer data? Thanks to SalesForce, what used to be tedious process and workflow can now benefit from AI. SalesForce’ Einstein AI is designed to help small business analyze consumer sentiments in recorded phone conversations, emails, social media interactions and customer reviews. It can also help any business align their marketing and lead generation activities through evaluated customer feedback. Eventually, what SalesForce have done is to create a more efficient CRM and more satisfied customers.
For small businesses, marketing is still one of the most challenging things to do. Just to get access to specific levels of expertise can be too costly for a small business owner. Using AI for marketing, small companies can dramatically reduce their marketing budget. The algorithms designed to help you analyze data, automate engagement & measure the impact of your marketing activities can significantly push you beyond the borders of traditional marketing. Capterra’s post is an excellent place to start exploring how AI can boost your marketing efforts.
A report shows that nearly 70 percent of employees are not engaged at work. How you drive inspiration in your workplace will dictate the success of your business. The traditional way to solve this is to hire consultants. Then go through a series of team-building workshops and many other ways that you can use as an excuse to bring together your whole team to rally under the banner of your brand. At the heart of this problem is an HR-centric issue. Employees find it hard to talk to HR people especially when it comes to voicing out their concerns and feedback. An internal chatbot will help solve this. Most of the time, a discouraged and shy employee might find it helpful to talk to a chatbot instead of the HR manager. This is where AI fuels conversation that leads to solving even the most challenging work-related issues in your business.Artificial Intelligence does not need to be frightening; As a small business owner, you have the opportunity to transform your operations to a successful and efficient one by applying AI technology to sales, marketing, HR and product teams.It is always to your advantage to prioritizing areas that would give you and your team the most benefit. Start from the leaders down to the staff level, spearhead an AI-centric campaign and see the enormous difference that it can bring to your small business.