Why Template Video Ads Do Not Solve Your Marketing Challenges

If you want to connect to your audience in a deeper way. Gearing up for long term conversations, you would think twice about spending your hard earned money on template video ads.

Original Content Matters More in 2020 than Ever Before

Original content matters - still.  Information has crossed the breach, from being helpful to a noisy and annoying source of traffic online. More and...

Artificial Intelligence for Small Business Owners, Now Serving

Artificial intelligence for small business owners, would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.
right questions that you need to ask your customers

What are the right questions that you need to ask your customers?

Does it ever cross your mind, what are the questions you need to ask your customers? Yes, it matters that you know what they are looking for, the problems that they are trying to solve. How do they measure success and how would your brand bring them closer to that success.
fail safe formula for content creation

Fail-safe Formula for Content Creation

Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
content strategy for small brands

Content Strategy for Small Brands for just 30 Minutes a Day!

As small brands, our discipline in execution is what would allow us to go big in our strategy. Content strategy for small brands is like diet and exercise; if you want results, you need to invest. The challenge for small brands is not the lack of time but lack of focus.

Why Storytelling for Business is Just Like Dating

There are different ways of telling a story. But for an entrepreneur, there has to be a purpose. There has to be a reason for our stories. We need tools to make our storytelling structured, intentional and purposeful.

Breaking Down the Trinity of Content Marketing

The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?

Create Standout Content from these Simple Questions

Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet,...

Unleash the power of collaboration in the digital age

Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite...