How To Identify Your Brand Story in 3 Easy Steps
It is a given that not everyone is gifted with the skill of storytelling. More so in the B2B landscape, we have more sellers than storytellers. And that makes more sense because in this day and age businesses have to sell. By any form, we all need to sell.
But can selling be an out-of-the-box experience both for the seller and the buyer? How do you make this build longer relationships, instead of once in a lifetime deals?
Brexit and the Future of the Digital Economy
Yes, it is probably too soon to speculate, but there is no harm in being prepared. It’s high time for creative people in the digital economy to find solutions to the underlying problem that resulted in the Brexit scenario.
The future of digital business will remain bright, no matter how the tides might change. It’s just a matter of having the right perspective to go through this interesting stage in the global economy.
Start by Leveraging on Content
In the digital age, there is a constant need to be heard. More so in the business sphere, whatever you are selling or providing, you need to create digital content if you want to be heard.
Once Upon a Post: How Storytelling in Social Media Can Help SMEs Stay Consistent
As a content strategist, you know the importance of consistency in social media. But sometimes, it can be challenging to keep up with the demands of creating content that resonates with your audience.
How Tesla Motors is Redefining Marketing
Because of this, everyone started to want to be part of this conversation; Tesla is creating something “cool” so naturally almost everyone wanted to talk to Mr. Musk (stop here for a while and think about the last time you struggled to get media attention). The whole world was paying attention to this brand either to find out when it’s going to succeed or when it’s’ going to fail – either way, all ears are on them.
Tesla did something good; “Accelerate the world’s transition to sustainable transport”. It’s so good that if plants could speak they would also talk about it.
Online Marketing Video Content Series: 01 Where to Start?
I have been writing about marketing video content for a while now. And I have repeatedly mentioned that it was all part of your content strategy to include videos in your library of content.
There are a lot of things you can build online video content from; you need not spend that much “scientific” approach to producing a video. Everyone on the internet is on the constant phase of scrolling through news feed, blog sites and search engines. So make sure that when they stop over your domain, you have these short videos that can be consumed in the shortest time possible and provide the biggest value it can give to your followers.
The Shift From Traditional to Digital Marketing
There is a great reason to be concerned about the title of this blog post, one of them is that the confusion resulting from the value and goal of writing a content on this topic. But yes, you are reading it right, this is a blog post (digital) that talks about shifting from traditional marketing (print, radio, television) to digital marketing (inbound, social media, content).
It’s meant to push an event that we will be having in Cebu, Philippines next month and we are quite excited to bring these insights back home and probably help brands build their value and audience through a digital approach.
Create your first viral video now!
There are no guarantees when it comes to the virality of your video content. If you can carefully study what worked and what didn’t work, you are in a fascinating spot to be the next internet sensation to go viral.
Why Content Marketing is No Monkey Business
It’s the Chinese New Year and according to the Chinese lunisolar calendar, this year is the year of the monkey. One of the strengths of the monkey is being innovative. And if we are to be zealous about the direction to which this belief is founded on, then people born in this year has some good innovations in store for us.
But I am no fortune teller, and if I could, I would just guess what would be the next viral topic and write about it. But something I can write now in the light of the festive season, (I am based in Singapore, and believe me, this is one of the most awesome places to be in during CNY) is about how most brands still think that content marketing is something that is not worth investing in.
Why Every Entrepreneur Needs to be a Storyteller
So how can you be a storytelling entrepreneur?
We have listed a handful of guide questions below that should be enough to bring you closer to the golden age of your storytelling journey.
Dear Entrepreneur, Are You Social Media Literate?
You should look at the bigger picture, not because you “understand” how social media works, that would make you a social media literate person.
Can a Marketing Video Be Done on a Tight Budget?
It’s every marketing department head’s nightmare, to hear the big boss say “We need to cut down on our marketing video budget this year, but I expect you to roll out more campaigns.” It’s that feeling of running towards a dark alley knowing that Freddie Krueger is just around the corner waiting to give you that high five before he does what he does best. But that is not what I will be talking about today.
Almost every business no matter how passionate their entrepreneurial spirit is, have gone through certain stages of bottlenecks in their operations especially in the budget side of things. It’s that time when company priorities go haywire, where the finance department is the scariest place to be.
Make Your Brand Story Work for You
The key is solving the problem, and no two companies are alike when it comes to providing the solution to these problems, even if they are selling the same product.
F&B Videos: Telling Stories Behind Great Tasting Cuisines
Like any other form of entrepreneurship, people who venture into F&B are not spared from the same set of challenges that most of us face. It sure is a great feat to stay competitive and meeting your customer’s needs.
Breaking Down the Trinity of Content Marketing
The trinity of content marketing; value, relevance, consistency. Can you survive with one from the other two and vice versa? You can if you are a Jedi in your previous life. But seriously, why do you need all three when you can just do one, or two?
Create Your Brand Story in 60 Seconds
It’s a matter of starting off with the right foot in your storytelling journey, and the most important thing to keep in mind is that you should avoid spending more time in “informing” the audience about your identity but in creating a relatable experience for them.
Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story. If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have to say next.
How ready are you for AI-powered content marketing?
Ok before we all freak out and say “woe is me, a mortal blogger” I think it’s in our best interest to start embracing this technology, start reading and learning.
Why Template Video Ads Do Not Solve Your Marketing Challenges
If you want to connect to your audience in a deeper way. Gearing up for long term conversations, you would think twice about spending your hard earned money on template video ads.
In Content Marketing, You are Connecting and Not Informing
Human beings are designed to respond to something that touches their emotions. You could have all the vast numbers in your infographic statistic, all the huge dollar revenues that you got from your campaign, but all these are just information to the human eye.
Storytelling is not about selling
Most sales training and advice are usually based on a fundamental concept that the sellers are in control – not anymore! In the previous years, there has been a shift in power from the seller to the buyer.
Is Content Marketing Still A Thing?
Content marketing is still steadily holding on to its role as a strategic marketing approach. But there is still a big challenge convincing business owners that it requires focus on doing two things consistently
4 Reasons Why You Need Customer-Centric Online Marketing Content
Here are four reasons that we hope can convince you to start designing your online marketing content strategy that centers on your customers.
Using Stories as a Health Care Marketing Strategy
We recently did a story for a clinic in Marine Parade which offers a comprehensive range of dental services, for everyone in the family, from the young to the old.
How Content Strategy Fits in Buyer Journey Mapping
Why is understanding buyer journey mapping significant in writing content.
As entrepreneurs, we are all marketers and as marketers, we should all understand what a buyer journey is. If we are to create a customer-centric content, then it is important that we understand where the buyer is and what content to write for them at that specific stage.
In general, the buyer journey mapping can be divided into three stages. Digital marketers have different ways of defining the specific component of each stage, but it all falls on these three main segments:
Is Your Content Marketing Future Ready?
And when you go out there and generate content for your brand, as long as it is your authentic voice you are already in a position of influence. Remember that the customers are more intelligent now than they were before, it’s all about what would benefit them and how your brand resonates with them in finding a solution to their current need.
Are you future ready in your content marketing for 2016?
Unleashing Creativity: The Top 5 Benefits of AI in Storytelling
AI in storytelling offers endless creativity, personalization, immersive experiences, time efficiency, and access to data for better engagement.
How Storytelling in Video Digital Marketing Can Benefit Your Small and Medium Business
As a video digital marketing brand focused on storytelling and catering to small and medium businesses, we understand the importance of digital marketing for promoting your brand.
Personalized Content as a Key Marketing Strategy
Personalized content caters to more than half of online users, and it has no signs of slowing down. But are you keeping up as digital marketing matures to a whole new level? Creating content that is tailored to what your consumer needs and where they are on the buying process is key to having a successful content strategy.
Create Standout Content from these Simple Questions
Anyone involved in B2B marketing is in constant pursuit to create standout content. But given the amount of content being created on the internet, and the strategies involved in crafting these content, what worked for your brand before may not necessarily bring the same magic this time. Content marketing is already way beyond just blog […]
Why You Don’t Need a Corporate Video
If that is your reason, then why in the world would you spend tons of cash on a project that would take up months of “creative” effort from your vendor and “project management” effort on your side?
What you need is content, I always tell my peers; “video is cheap, content is expensive.” And that is true in a sense. Content takes time to conceive from strategy to output. You don’t just pull together cliche’ visuals with corporate voice overs and expect results. It takes more than a video to communicate a message.
The Story Behind Brand Storytelling, How Is It Done?
You start from WHY your customer would care about what you do. The problem with most brands is that they start from what they do, and they linger with why they are better from competitors, and they justify it going back to explaining what they do.
Talk less about yourself and you end up talking more about how you are providing value to your audience.
If Deadpool is a Content Marketer will he still be wearing a red suit?
Imagine if Deadpool got tired of all the superhero thing and decided just to do content marketing, will he ditch the red suit?
Crafting an Effective Call To Action
Effective call to action; most marketing tactics either lack this or intentionally skips this. As if crafting an effective call to action is only an option to lure your audience.
Pokemon Go and where every business should go!
Are we witnessing the craziest phenomenon of modern times in the recent rise of the Pokemon Go? Are businesses ready to cash in on the “Pokemon effect?”
The iPhone and Android game may have appeared to be an overnight success. But we are in for a big surprise if we’re given a chance to peek into the “big picture” story of how this phenomenal game started.
A Content Marketing Approach for Singapore Food and Beverage Industry
Why not bring the restaurant experience to your target customers. It’s not so much of giving away free-taste to everyone, but it’s more of finding creative ways to deliver that same experience.
What are the right questions that you need to ask your customers?
Does it ever cross your mind, what are the questions you need to ask your customers? Yes, it matters that you know what they are looking for, the problems that they are trying to solve. How do they measure success and how would your brand bring them closer to that success.
Email Marketing, Your Old Friend Who Won’t Go Away
It is quite safe to say that email marketing is like your old friend who won’t go away. It’s just not easy to ignore it. Revisit your email marketing strategy now and build your audience base, your brand through a consistent value-centric approach.
10 Survival Tips for Business Networking Events: An Audience-Centric Approach
We have all been to more than a handful of business networking events and like me, you probably noticed that these places are one of the loudest places to be. Yes, it’s fun, but if you are into some serious business, and you are planning to come with a strategy, these tips will help you in leaving that one event in one piece.
So the next time you walk into a business networking event, take a deep breath and try to win a conversation first, the selling part will come next but between meeting a stranger and closing a deal, you need a strategy in place. But if you left an event only with tons of business cards in your pocket, any strategy will hardly work after that.
Google I/O 2016: Abodes that are Humble no More
So everyone is scrambling to catch the Google Home wave in the recently concluded Google I/O 2016. And to say that the future is here is an understatement. It is more like – the future is here, there and everywhere! (let us have that one minute pause in remembrance of The Beatles).
Sundar Pichai puts it very bluntly short of apocalyptic; “Looking to the future, the next big step will be for the very concept of the ‘device’ to fade away.” And when someone like Google’s CEO opens his mouth, we better not blink an ear.
Original Content Matters More in 2020 than Ever Before
Original content matters – still. Information has crossed the breach, from being helpful to a noisy and annoying source of traffic online. More and more human beings are coming up with business ideas by the minute. Technology has made setting up your own business a walk in the park. CMS based websites have transformed web […]
How Ad Blocking is Making the World a Better Place
Technologist and digital innovators understood the need to get rid of this noise, this chaos, they have decided that the consumer journey should be at the top priority, it does not make sense to spend money on annoying your consumers with ads. And so we begin to see hope in a better “advertising” future – welcome, Ad Blocking!
I believe advertising will still matter after all these, but what Ad Blocking is doing is that it is bringing back the best consumer experience there is, one that people can relate to in real life. It transforms brands into storytellers and consumers go after these stories. Not the other way around where advertisements have to chase consumers.
Artificial Intelligence for Small Business Owners, Now Serving
Artificial intelligence for small business owners, would a small business owner like you have a fighting chance at shifting to a data-driven company? What if there is an easy way? Let’s explore a few ways which you can do this.
Why Storytelling for Business is Just Like Dating
There are different ways of telling a story. But for an entrepreneur, there has to be a purpose. There has to be a reason for our stories. We need tools to make our storytelling structured, intentional and purposeful.
What’s Next for Video Marketing in 2021?
The growth of video is directly related to internet speed. It was mostly large brands, but right now, anyone who has a message is doing videos!
The merging of video and marketing according to Google
If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.
Does size matter in content marketing strategy?
You have probably given it a thought for quite some time now if content marketing strategy is only for the big players, companies who have hundreds of employees on their payroll. “It makes practical sense” you probably told yourself, “why would a small brand like me even bother to generate content”.
Well, I have something to reveal to you that would probably change your way of thinking.
Popular brands who have the huge following are using the same platform as you are, they are on Facebook, they have Twitter accounts, they are everywhere on social media. The slight difference is that they are leveraging on this platform to draw their audience.
Personalized content: When digital becomes personal, magic happens
Human beings on the internet only pay attention to updates that are relevant to us. It’s the battle between click and scroll. Would the content be relevant enough for the user to click? Or it is just a good time to scroll down?
In the digital marketing wars, there are only two types of marketers. The lazy one and the hard-working one. And personalisation of content is not for the lazy ones. It requires designing a specific message for a specific audience at a specific time and place.
Content Strategy for Small Brands for just 30 Minutes a Day!
As small brands, our discipline in execution is what would allow us to go big in our strategy.
Content strategy for small brands is like diet and exercise; if you want results, you need to invest. The challenge for small brands is not the lack of time but lack of focus.
7 Ideas for Your Content Marketing Videos in 2016 (That you can do on your own!)
We hope these ideas will ring a bell and help you to decide and start spending time doing video content that you can distribute to the various channels that you have.
Fail-safe Formula for Content Creation
Is there such thing as a fail-safe formula for content creation? Let’s dig deeper. In all walks of life, the internet has played a major role in communication. And communication in most part requires the creation of content
Content Strategy as a Thought Process
And before you even become the brand expert, you become the brand yourself. Your attitude, your voice, your preference, your fear, your hatred, your joy – these should all be easily accessible to you at all times. And when you become comfortable talking about the most uncomfortable agendas you have as a brand, then you won’t be afraid to write about a brand’s unique journey from conception to completion, the failure that comes with it, the triumph of delivering to customers and the challenge of finding out what works and what won’t.
SpaceX, The Curious Culture & The Marketers
I want to talk about how the conversation brought about by a curious culture that placed SpaceX where it is now, not on a landing pad but in a spotlight that makes it the hottest talk of the town as I write.
Content Can Make or Break your Social Media Space
What does it take to fuel engagement on your brand’s social media space? Simply put, your audience should know what you are doing. They should be able to experience the value that you promise. And they should trust that you can deliver according to promise.
The success of your social messages is not dependent on the frequency of your content. Your content should be relatable, reliable and relevant.
Unleash the power of collaboration in the digital age
Digital age collaboration, what does this really mean? George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite a lot of retainer clients to work with. But there is one thing that he finds challenging. Although most of his potential clients have a budget for marketing, they don’t […]
Why Sales People Need to Start Telling Stories – Now!
In the content marketing agenda, it has been a norm to talk about the role of marketers in coming up with a compelling proposition. Enough to drive an almost one-sided conversation that storytelling is better left to the marketers. We seem to have that scary idea that those who are in charge of lead generation and inbound activities are the only storytellers in the room.
If you are from the sales team, it’s time to stand up!
Storytelling for SMEs, a Simple Cookbook
Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.
How to Make Your Social Media Advertising Work
It takes two to have a successful social media advertising, listen to what your target audience has to say. Don’t always go on a feeding frenzy, find out if your audience is enjoying and consuming your content. Does it fit their lifestyle? Their life cycle?
Better Shared Experiences with Facebook Live!
We could all agree that social media transformed the “social” component of our lives. We can now experience digital media content. What was once a simple phone call to a friend, or a house visit has become a larger platform for shared experiences.
And that need for shared experience is what makes the technology even more engaging. And a giant like Facebook, it will never run out of ways to feed that increasing “hunger” to share an experience.
Content marketing that rises above the noise
No matter how good you are (you think) in your content marketing, your competitors are also having the time of their lives creating content. Sadly, Google can only hold a handful of the search results on the first page. And every content creator on the planet hopes to be on the spot – as badly as you need to.
Designing stories for mobile
Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.
Why It’s Important to Understand Customer Behaviour Before Writing Content
It just make sense for everyone doing content to be on track and write tons of content, some brands might have a chunk of their budget to spend for brand journalists that would be their main arsenal in self-publishing their content, but the overarching question is this – does your brand have enough understanding of how your customer is behaving and where they are consuming their preferred content?
It is one thing to be zealous in getting your content out there in the public arena, but it requires a different level of mastery to create content that would make sense to your target audience.
Which social media network should you choose?
It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.
4 Layers of an Engaging Content [Case Study]
I have been asked over and over again, how do you fit all those stories in your head? Is there a formula to tell a client’s story? Honestly, if you ask me now? I would not know the answer; I just kept doing it until it becomes something that I enjoy doing that I hardly pay attention how I do it.
But in this post, I will take you through 4 layers of an engaging content and how you can do it yourself, I will be using a mock case study (though I wish to tell a similar story, if you are a chef looking for something like this, get in touch with us – seriously, give us a call)
Video Marketing and 3 Reasons Why You Should Not Do It!
Video marketing is evolving into dimensions bigger than we ever imagined. It speaks volume for the message you want to convey. What will take you a week of social media captions will only take you 30 seconds of video snippets. It’s engaging, it’s provocative, it’s new media.
How Much Video Content Can You Produce in Half a Day?
It’s a matter starting off on the right foot. What you do before production day is key to creating a compelling experience in a video for your target audience.
Talenthoot: Starting Up What’s Your Story
Frame316 has partnered up with Talenthoot in an event for SME business owners and co-founders. We will be talking about stories on “Starting Up” alongside the founder of Silver Planet and the CCO of AppMakerstore.
5 Reasons to Self-publish; A Digital Content Publishing Tool
If the content will be self-published. You have that certainty that your people can be consistent with the overall message you are trying to convey to your audience.
9 Marketing Video Mistakes that would Make You Scratch your Head
It’s not a secret that by 2019 80% of all web traffic will be video, so what does that mean for your business? In this blog post we are rounding up the most obvious mistakes that entrepreneurs do when it comes to producing marketing videos.
Building Confidence in a Marketing Video Shoot
But how do you build confidence so you need not sound like you are making up things as you talk while being interviewed on the camera?
