Since mobile devices are pocket-friendly gadgets, make sure you design content that is pocket-friendly. Things that your target audience can carry around and can easily remember. The more they remember your content, the more they talk about it with their friends.

Storytelling for SMEs is not as complex as it sounds. It is not expensive. It does not depend on an award-winning agency. In fact, everyone, I mean everyone on the planet can be a storyteller. Some may be good at it; some may be bad at it. And those who think they are bad at it are actually not utilizing their storytelling skills the right way.

There are no guarantees when it comes to the virality of your video content. If you can carefully study what worked and what didn’t work, you are in a fascinating spot to be the next internet sensation to go viral.

Effective call to action; most marketing tactics either lack this or intentionally skips this. As if crafting an effective call to action is only an option to lure your audience.

It is quite safe to say that email marketing is like your old friend who won’t go away. It’s just not easy to ignore it. Revisit your email marketing strategy now and build your audience base, your brand through a consistent value-centric approach.

It takes two to have a successful social media advertising, listen to what your target audience has to say. Don’t always go on a feeding frenzy, find out if your audience is enjoying and consuming your content. Does it fit their lifestyle? Their life cycle?

Personalized content caters to more than half of online users, and it has no signs of slowing down. But are you keeping up as digital marketing matures to a whole new level? Creating content that is tailored to what your consumer needs and where they are on the buying process is key to having a successful content strategy.

Ok before we all freak out and say “woe is me, a mortal blogger” I think it’s in our best interest to start embracing this technology, start reading and learning.

It’s not a secret that by 2019 80% of all web traffic will be video, so what does that mean for your business? In this blog post we are rounding up the most obvious mistakes that entrepreneurs do when it comes to producing marketing videos.

It’s a matter of what you want to say and when you want to say it to who you want to say it to. That’s the basic discipline in running a successful social media strategy.