Video content production: A beginners guide for law firms
BD Roundtable
We spoke with Robert Cristobal to learn how law firms can start creating compelling video content. This session is a beginners guide, for firms of all budget sizes, covering storytelling techniques, equipment needed, and editing software options.
Robert is a storyteller and YouTube content creator who helps brands grow their business through video. He founded Frame 316, a Singapore-based content management company specializing in content design strategy and training.
Interview Covers
- Why is it so difficult to create content
- What can law firms talk about?
- Taking inspiration from other industries
- Storytelling process and production
- Bare minimum equipment needed
- Editing software
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Befast.tv
Founder of Frame 316, Robert talks about the importance of story-telling in standing out of the crowd as a startup founder; people cannot connect with products, people connect with the story behind them.
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Techshake
The young Robert Cristobal promised himself that he would not work for anybody. He wanted to do his own stuff that’s why up to now he works hard so that he wouldn’t work for anyone.
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he seasoned creative storyteller started his talk by differentiating art and design. He discussed the difference between the two and why it matters if one should proclaim him/herself a designer or artist. The storyteller explained that the difference is simple: art ask questions while design answers questions. Art need not to explain its existence. People consume and respond to it. Design on the other hand is created based on a specific plan or need.
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Creative Crew
How do you break through the clutter of video content being created on a daily basis on social media. If you are a thought leader, an entrepreneur or even a layman with a serious message to tell, how do you use video to send a message across. Is the word “viral” a good thing? Is this something that can be made?
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Our Better World
How do you break through the clutter of video content being created on a daily basis on social media. If you are a thought leader, an entrepreneur or even a layman with a serious message to tell, how do you use video to send a message across. Is the word “viral” a good thing? Is this something that can be made?
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APEC
“Bridging Creative Economies for a Better World” produced by Robert Cristobal of Singapore and “Technology Runs the Artery of our Society” by Michael Golez of The Philippines won the competition’s second and third place honors, respectively.
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