The merging of video and marketing according to Google


So news broke out recently that Google acquired FameBit. Apparently a reflection of their belief in combining the open market of video content creators to marketers. It is something that is quite obvious in the recent years; video has the power to engage an audience and build loyalty.

But Google’s recent acquisition of FameBit adds more exclamation point to an already familiar statement. Yes, the landscape of digital marketing has already changed significantly. More and more brands are leveraging on video to communicate to their audience.

It has been around for some time, why do video marketing now?

It will not be difficult to trace the evolution of video as a marketing tool. It’s not only the form and execution that has changed but the way people consume video has also changed.

What does this mean for a typical marketer?

If you are a marketer and you are completely convinced staying in your comfort zone. Then you would be in for a huge surprise. The exponential growth of video consumption is enough in itself to bring everyone in the video marketing game.

Budget has always been an issue.

Yes, but it’s a matter of perspective. All business models need to invest in something and in return expect revenue. If you look at video marketing as an expense and not as an investment, then you are looking at it the wrong way.

Simply put, all business models need to face their client at some point in time. What if you can come up with a compelling video and post on your website, embed it on your blog or share it on social media. Can you imagine how far your message can reach?

At this point, you only have two types of games that you can choose to play. The waiting game or the video marketing game.

If you are someone who wants to jump into video production but scared as hell on what to do first, drop us a message. And we would be glad to help you start your amazing journey in video marketing.


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