Over the past year, we have seen a massive spike in promotions of template video ads. I think it’s helpful for small brands looking for a quick fix in deploying video ads online. If we do the math, Facebook video receives 8 billion videos per day* and creating videos is freaking expensive. It breaks the bank. And most of the time, if you don’t do it well, it breaks your brand confidence.
So what’s wrong with template video ads? – Nothing!
But if you want to connect to your audience in a deeper way. Gearing up for long term conversations, you would think twice about spending your hard-earned money on template video ads.
But is it worth it? With great content comes great responsibility (you didn’t see that coming right?). Coming up with an authentic message, one that is close to the heart of your brand, one that reflects how you really want to add value to your clients. This does not require tons of cash, it just requires your honest to goodness way of telling your own story. What’s expensive is recording this in video format and making it look professional, and this is what the template video ads are trying hard to solve. And by trying to solve the “expensive” part, the cost of authenticity goes up.
So, it’s a matter of choice. Do you want to spend to lose or spend to win?
Video will make 80% of consumer online traffic by 2020* would it be great to get at least a small chunk of this traffic? Stop the waiting game and jump on the bandwagon now. Don’t delay.
Here’s a bit of good news, at Frame 316, we focus on helping brands translate your authentic message to an affordable content, what’s the catch? It’s not templated, so we need you to bring out you’re honest to goodness brand story.