Digital age collaboration, what does this really mean?
George is a digital marketer. He runs a small marketing firm in Singapore, and he has quite a lot of retainer clients to work with. But there is one thing that he finds challenging. Although most of his potential clients have a budget for marketing, they don’t have content to build their marketing efforts on. It takes a while before these clients will go on board on the marketing agenda. One that George’s firm is proposing.
On the other side of the co-work space that George is renting, Lisa is a content producer. She does a lot of videos; she writes a blog, she is also a graphic designer. Where Lisa’s small firm is now, she does DIY marketing. She receives a handful of inquiries in a month, and she finds it hard to maintain positive cash flow.
If you are an SME owner, you are probably familiar with these scenarios. You have your strengths, but somehow you feel like it leads you to a blank wall, when it comes to bringing in the dough.
How do you reach more clients?
It’s not a question of your skill set. Nor it is a matter of your creative arsenal. In the digital age, where human beings are more connected than ever before. It just takes the right encounter with the right people at the right time.
One day, George and Lisa had a casual chat. They shared the challenges they faced, and they compared notes. George said he is meeting a client the next day. She asked Lisa to join her since that client will need content production.
That small encounter leads to closing a big deal. A short conversation leads to a long-term retainer project.
So how did they do it? And how can you do it, and how do you maximize digital age collaboration.
Team up with the right people. Find your weak spot and collaborate with those who can fill in that spot. Work as a team. Build portfolios together, and you get a shot at bigger projects.Team up with the right people. Find your weak spot and collaborate with those who can fill in that spot. Work as a team. Build portfolios together, and you get a shot at bigger projects. Click To Tweet
No man is an island, and in the digital age – it still rings true.
So would you fall short of making the right decision now to team up with someone else?
If you are a client, and you are looking for a solution to your business needs. Would you have time to scout two or more service providers? Or would you rather work with a team of experts?