We will be bidding goodbye to 2020 soon with the hope that the challenges we faced this year will make us better individuals in the years to come, including the challenges in marketing that brought us to unfamiliar territory.
With advances in digital devices and streaming services, the use of video to market your business has evolved well beyond the comfort of our preferred device. Thanks to people’s changing viewing habits – 80% of US consumers are locked in on a streaming service subscription, almost the same percentage of people watch videos online and daily.
Faster devices mean better access to these videos.
But what should brands be doing right now?
Even how these videos are getting a massive makeover – much of what we see online is user-generated content. And global brands are trying to mimic this personalized approach in video content creation.
The growth of video is directly related to internet speed. It was mostly large brands, but right now, anyone who has a message is doing videos – are you?
What’s Next for Video Marketing?
Statista defines video advertising as “all ad formats within the web- or app-based video players.” This includes the video ads that show before, during, or after a streaming video and the text- or image-based ads that appear over a video. What was your experience the last time you watched a YouTube video? These videos are the ones we love to skip, but when was the last time you saw an advertisement that does not include a video with it?
Think about the last time you watched a YouTube video, for example. The video ads you saw before, during, and after the video, and the banner-like overlay that showed up while you watched, are all considered video advertising.
The rise of the vertical video
Thanks to social networking, vertical video is now more accepted than before that we should be filming landscape (16:9). Although the majority still prefers horizontal videos, the way social media channels are designing mobile experience is reason enough to create vertical videos for your campaigns.
Social networking growth has brought a new method for video advertising with it as well — vertical video. Although most users still prefer to watch videos horizontally, the way they are using social media on their smartphones is creating a need for advertisers to display video content vertically.
With this, social network video ad spending is predicted to jump from $5.65 billion in 2017 to $14.89 billion in 2021. This will continue to grow, so you should not slow down on creating your videos.
Find out why you should not quit doing videos:
If you are just turning a leaf in your customer experience design and you decided to include videos in your digital content, here are a few tips:
First, determine your storyline. Why would people spend time watching your videos? Find a way to transform your brand into a hero that customers will root for.
Next, come up with a plan. What do you want to tell your audience through your videos, and what do you want them to do after watching your video? Without a plan, you are just probably making noise right now.
Then decide what type of videos you can create, considering your capacity to make these videos.
Most importantly, start creating your videos.
If this is something that is challenging for you and your brand, we can help you start with the right talking points; we guide you through what you need to do with what you have and how you can adequately distribute your videos with a strategy designed to build your business.